Sugar Cream Pie is an important part of Indiana's heritage and on National Pie Day in January 2009, the state adopted Sugar Cream Pie as its official pie. Thanks to Wick's Pies, Inc.'s many decades of producing and selling the pie nationally, Winchester was named the Sugar Cream Pie Capital. Soon the Indianapolis Colts adopted Wick's Sugar Cream Pie as their official pie and it became an essential Super Bowl menu item.